The General Entertainment Authority's (GEA) Chairman, Turki Al-Sheikh, has signed a partnership with the Italian football club, AS Roma, and the Riyadh Season event. As per the agreement, the logo of Riyadh Season will be displayed on AS Roma's shirts for the next two seasons. The partnership also includes one friendly match to be hosted once every season. AS Roma will return to play in the Kingdom after more than 40 years. Al-Sheikh expressed pride in the partnership with AS Roma, one of the most prestigious Italian and European football clubs, and highlighted that Riyadh Season's logo on the team's shirt would reinforce the identity of the event and bring people from all over the world together. Riyadh Season aims to organise a unique mix of entertainment events and attract mass interest. With this collaboration, it aims to achieve greater success in the future.