Saudi singer Rashed Al Majed's new song titled "Kief Insah" (How to Forget) topped the trending lists in Saudi Arabia, UAE, Kuwait, Oman, Bahrain and Iraq within an hour of its release on Rotana's YouTube channel. The song was written by Prince Faisal bin Turki bin Nasser, composed by Ahmed Al Harmi, and produced by Rotana. Rotana's official social media pages celebrated the success of the new release. The song's lyrics express the difficulty of forgetting someone and the struggle to move on.