Norway's Princess Martha Louise married her long-time partner, American spiritual leader Durek Verrett, in a ceremony attended by Norwegian King and members of the royal family. However, the wedding has been criticized for commercial exploitation. The couple had signed an agreement in 2019 that they would not use her royal status or title for any commercial purpose. But earlier this year, Princess Martha Louise put her name on bottles of gin, launching the brand owner at the same time as the wedding. The couple also sold their wedding image rights to a celebrity news magazine and Netflix. The recent scandals have led to widespread criticism and calls for a referendum to change Norway's monarchy.