The Alamien festival, in collaboration with the Entertainment Authority and Riyadh Season, announced the "Cassette 90" concert, to be performed by 90s stars as part of the festival's second edition. The concert will feature Mohamed Fouad, Hesham Abbas, Ehab Tawfik, Hamid Al Shaeri, and Khaled Haggag, and will take place on August 1st. The festival aims to evoke memories of the 90s music and the iconic cassette tapes. The tickets are divided into three categories, with the cheapest at EGP 500, and the most expensive being tables for eight people at EGP 80,000. Meanwhile, the United Media Services has launched U LIVE channel to broadcast the festival's events for more than 50 days. The festival features diverse cultural, sports, entertainment, and artistic shows. Alamien festival seeks to promote the tourist attractions and investment opportunities in the region and to support the country's soft power in tourism. It features more than 20 events, including theatrical shows by famous producers and actors, sports games, digital games, and food competitions.