The General Entertainment Authority, along with the Quality of Life Program and Rotana Music Group, hosted a youth concert featuring Saudi singer Assala Nasri and Egyptian singer Ahmed Saad in Riyadh as part of the "Kingdom Tour" concerts and events accompanying the E-Sports World Cup. The event aims to promote entertainment in Saudi Arabia as a supportive element for tourism. Ahmed Saad opened the concert with his famous song "Silence... Silence" and later performed "What a Beautiful Day". Assala Nasri enchanted the audience with a variety of Arabic songs, including "Inssan", "Aman Aman", and "Ma Ngaa". The event was sold out, and the hashtag "#Assala_in_Riyadh" trended in Saudi Arabia during the concert.