Turki Al Sheikh, Chairman of Saudi Arabia's General Entertainment Authority, has announced the creation of a new award as part of the GeA festival competitions. The award, to be given annually, will reward the best screenplay and cinematic novel, the terms of which will be announced soon. Al Sheikh has been praised for his contributions to the world of art and theatre, including the production of plays such as “King and Al Sharani”. Egyptian actress Yousra expressed her admiration for Al Sheikh's work and her desire to work with celebrated actor Adel Imam on a theatre production in Saudi Arabia.