Turki Al Sheikh, President of the General Entertainment Authority in Saudi Arabia, continues to promote the upcoming boxing match between American boxer Terence Crawford and Uzbekistani boxer Madrimov, scheduled for August 3 at the Bank of California Stadium in Los Angeles, USA, under the sponsorship of the "Riyadh Season". Sheikh released a video clip that showed two young children watching this type of competition from an early age before deciding to practice and engage in boxing. Sheikh commented that the fight between Crawford and Madrimov would be tough and one of the toughest challenges in Crawford's professional career, but he was confident that Crawford would give a historic performance and surprise the world. He hinted at a few big surprises regarding the match that would be disclosed soon. The "Riyadh Season" witnesses numerous sports events, with the presence of many prominent and shining athletes from around the world. The most significant of them was the "Ring of Fire" bout that took place between Ukrainian boxer Oleksandr Usyk and English boxer Tyson Fury in May 2023. Recently, Sheikh revealed a number of cinema projects between Egypt and Saudi Arabia, through supporting the "Big Time" investment fund to improve production quality and filming efficiency. He confirmed that there would be a significant change in the Middle East region in the near future to reach the global level.