Rotana Group for Music and Rotana Studios have signed a memorandum of understanding to encourage creativity and diversity in the music and art industry. By supporting artistic talent, they seek to enhance their cultural presence and cater for consumer demand for high-quality entertainment in Saudi Arabia and the rest of the Arab world. Rotana Studios is known for producing high-quality films, both fiction and documentary, while Rotana Group for Music creates diverse music content of the highest standard with a library of recording for Arab artists and bespoke productions. The collaboration will aid in producing more high-quality content in the region, providing encouragement to innovative artists in both fields. Rotana is aimed at offering films that can challenge and entertain audiences across the Arab world, and Rotana Group for Music creates a unique listening experience for its audiences by presenting them with the finest Arab music. In signing the partnership, it is hoped to establish the two companies as industry leaders in the creation of high-quality content to cater to audiences in the Arab world.