Lebanese director, Bassem Christo, was a guest on the Lebanese talk show, Yalla N'hkky, hosted by Jumana Bou Eid. Bou Eid described Christo as an adventurous director who likes to tackle impossible tasks. During the interview, Christo discussed the new digital marketing technology he has used in his latest TV program, Eynek Ala Meen, which includes augmented reality and virtual reality. He believes that new technologies should be used to support traditional programming rather than replacing presenters. Christo also revealed that he's hesitant about the future of media, fearing that artificial intelligence could trivialize content creation. However, he speaks highly of Sora, an application that he believes can create Hollywood-quality scenes from a written text. The director also mentioned a significant difference between producing advertisements, TV programs, and cinema films, which is live production. He believes that success in live production has a certain charm and that it's hard to stand out as a director in this field.