Renowned singer Amr Diab has released a new song, "Hekayatna Helwa," as part of a promotional campaign for a real estate company on the first day of Ramadan. The lyrics were written by Mena El-Qaii, the melody was created by Aziz El-Shafei, and Wessam Abdel Moneim was responsible for the arrangement and Amir Mahrous for the mix. The song quickly reached the top of the trending charts on social media platforms, with EX being the most popular. Diab had previously released "El-Kalma El-Helwa" as part of a telecommunications company's advertising campaign. The song has lyrics by Ayman Bahgat Qamar, music by Medin, and arrangement by Osama Al-Hindi. "El-Kalma El-Helwa" begins with the following lyrics: "The sweetest word is for you, the loveliest words from my heart to you. You're my subject, my dear. Speak up with a gentle voice and tell us." The campaign features Diab interacting with models in luxurious settings.