Turki Al Sheikh, the chairman of Saudi Arabia's General Entertainment Authority (GEA),has been ranked as number one influencer in boxing and mixed martial arts (MMA) by the UK's Independent newspaper. This recognition follows the kingdom's hosting of several global championship events in boxing and MMA during the 'Riyadh Season' where Turki Al Sheikh played a key role in attracting elite stars in the field through various partnerships and agreements. Additionally, Al Sheikh supported the sector by producing creative advertisements that redefined the sport to audiences worldwide, attracted new fans, and encouraged the integration of the latest production technologies while broadcasting matches globally through partnerships with major TV channels.