The singer Assala reached over 2.7 million views on her new music video "Sandoq" within five days of its release on YouTube. The lyrics of the song celebrate personal memories and items that hold sentimental value, such as old pictures, buttons, and stories. The chorus calls on the singer's father and mother and reminisces about childhood memories. The music video was directed by Hassan Ghaddar and the music was composed by Yazan Al Sabbagh and written by Rami Kousa. Assala, also known as Assala Nasri, is a Syrian-born singer who has been active in the Arab world's music industry since the 1990s. Her music ranges from pop to classical Arabic and she has released over 20 albums throughout her career.