Egyptian writer Medhat Al-Adl praised the initiative of the Saudi General Entertainment Authority to honor icons of art and soft power in Egypt. Al-Adl thanked Saudi Arabia and Turki Al-Sheikh for honoring Adel Imam and Nagwa El-Sayed and for recognizing their contributions to Middle Eastern art. Al-Adl also commented on the film "Rahala 404," which stars Mona Zaki and has achieved revenue of EGP 416,600 in its first days of release in Egyptian cinemas. The film tells the story of Ghada, who gets involved in an urgent problem before her trip to Mecca to perform Hajj. She turns to people from her tainted past for help in raising a large sum of money. Al-Adl praised the cast of the film and its producers. The film is a joint production between several companies, including Arabia Pictures Entertainment in Saudi Arabia. It is distributed within Egypt by Films Egypt International and outside of Egypt by Front Row Filmed Entertainment.