Routana Advertising Services Holding Company has been granted licenses to install and operate advertising screens on a number of buildings in Jeddah. The licenses were issued by Jeddah Development and Urban Regeneration Company and are worth SAR 400m ($106m). Through managing and executing these licenses, Routana aims to strengthen its collaboration with the municipal sector in Jeddah with the goal of contributing to the development of the city’s main roads and axes, raising the quality of life, and keeping up with Saudi Arabia’s Vision 2030. The company recently received three licenses for advertising screens in Riyadh and two in Dammam.