Emirati singer Ahlam congratulated Salem Al Hindi for being listed among the top 100 CEOs in the Middle East for 2023. Al Hindi is currently the CEO of Rotana Media Group and has an extensive experience of 38 years in the field. He started working for Rotana in 1995 and oversees 312 employees. Al Hindi was appointed as the CEO in 2006 for Rotana Audio Visual, which is now known as Rotana Music Group. The company owns 400 music releases and organizes more than 100 music concerts and festivals annually. In October 2023, Rotana received the largest outdoor advertising contracts in the world through one of its subsidiary companies. The team at Rotana celebrated Al Hindi's success and wished for the company to continue climbing up the ladder.