Rotana, the music and entertainment company, has released a new song titled "La Tis'alooni" ("Don't Ask Me") by singer Mohannad Al-Mersoumi. The song is written, composed, and performed by Al-Mersoumi, with musical arrangement by Hisham Najah. It is part of Rotana's strategy to support and develop the infrastructure of creative industries by providing financial, logistical and media support to promising talents and cultural and artistic institutions. Al-Mersoumi is one of the Arab artists participating in this strategy, where Rotana aims to develop his musical career, recordings, and product marketing. The company hopes that this strategy will be effective in promoting the Arab creative industries and improving the level of artists and cultural institutions operating in this field.