With a new identity and vision that suits the spirit of the times, the General Entertainment Authority (GEA) launched a new logo.

The Authority works to present a model image that reflects the Kingdom’s approach to organizing attractive events and activities at the regional and global levels.

The new logo consists of three letters representing an abbreviation for the name of the General Entertainment Authority, so that it is easy to associate with it. It is also characterized by being attractive and influential, through its simplicity and ease of performing its function linked to the authority’s identity and the events it provides in various parts of the Kingdom.