Beyoncé Just Revealed the Name of Her New Perfume
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Beyoncé Just Revealed the Name of Her New Perfume

The superstar singer dropped a looped video on her Instagram page of the mirrored bottle for her new fragrance, Cé Noir. Beyoncé’s website has also been updated with new imagery showing Renaissance World Tour attendees experiencing the scent for the first time, in cities including Inglewood, California and San Francisco, Atlanta, and Washington, D.C. Cé Noir has been Beyoncé’s fragrance of choice for performing—there’s even a photo of her using a prototype of the scent.

The Cé Noir bottle is topped by a half-domed cap, with stairlike edges on its neck and a streamlined engraving of its name on one side. Since the fragrance is developed in France, “crafted and designed by Beyoncé,” and “encased in art,” it’s practically guaranteed to be a standout on your vanity. It is also anchored by a built-in stand for ultimate perfume elevation.



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