For the second time, the General Entertainment Authority in Saudi Arabia hosted the KCON festival, one of the biggest Korean cultural festivals that highlights various cultural fields to promote international cultural exchange and achieve the goals of the Saudi Vision 2030. The festival featured 14 Korean bands that performed over two days, showcasing diverse Korean cultural creations, alongside an accompanying exhibition that focuses on Korean culture. Famous Korean bands such as E:U, Sihyeon, Mia, Onda, Aisha, Yiren, HIGHLIGHT, KARD, and Hwasa performed at the festival. The concerts took place at the Mohammed Abdu Theater in Riyadh, providing a fantastic musical atmosphere filled with the colors of Korean cultural creations.