The official Rotana social media pages have shared a video documenting the arrival of KCON festival stars from Korea to Riyadh. The Music Authority itself has announced that KCON will once again host 14 Korean bands at one of the largest Korean cultural festivals in Saudi Arabia, focusing on cultural exchange and fulfilling the goals of Saudi Arabia's 2030 vision. The festival will feature musical performances, cultural exhibits and take place at the Mohammed Abdu Theatre. The two-day event is scheduled for October 6-7, 2023.