On September 29, Rotana Music Group signed a contract with Kuwaiti singer Nawal Al Kuwaitia for production, distribution, and artist management. The signing was celebrated with the release of Al Kuwaitia's new album, titled "Al Ard," which has already gained high levels of engagement on social media. The album includes 15 songs with lyrics by a selection of poets and music composed by a group of musicians. Al Kuwaitia collaborated with a number of music producers to create the album, including Meshari Al-Yatim and Esmaeel Tunesh Black. CEO of Rotana Music Group, Salem Al Hindi, expressed his joy at working with Al Kuwaitia again, saying that the two have a relationship based on "brotherhood and friendship." The contract with Al Kuwaitia includes three albums and three years of artist management. The signing was celebrated with a dinner party and musical entertainment.