Rotana, a media conglomerate in the Middle East, has released a video promoting the third evening of the Lehn Al-Mamlaka Festival, set to take place on September 30 in Jeddah starring Saudi singer Dalia Mubarak, Basem Al-Jawhar, and Talal Salama, with music by Tarek Abdullah Hakim and Mohamed Shafiq. The festival, which runs from September 28 to 30, is sponsored by the Saudi Ministry of Culture and aims to honor Saudi composers and shine a light on the country's history of music and its cultural ties to the local community. The festival is part of a campaign to promote domestic tourism in the Kingdom, targeting both local and Gulf Arab visitors. As part of the festival, traditional Arabian music and dance performances will take place. This comes as part of Saudi Arabia's efforts to develop the domestic tourism industry, stimulate the economy, increase spending and awareness of cultural heritage. In addition, Mubarak has released a new national song entitled "Mzalllin Alsaayab" to mark the 93rd National Day.