Turki Al-Sheikh, Chairman of the General Entertainment Authority and President of the Riyadh Season, announced that Egyptian actor Ahmed Ezz will join Portuguese football star Cristiano Ronaldo in promoting the Riyadh Season. He also stated that he will support the production of the movie "Wled Rizk 3" starring Ahmed Ezz by funding it with three million dollars to improve production quality. Part of the movie will be filmed at Boulevard City in a specific number of days. There are also negotiations to bring in an international actor as a guest of honor. The event will open on October 28th and is expected to be accompanied by the biggest event of its kind in the world, an MMA fight for the heavyweight title. Ronaldo will be Riyadh Season's ambassador and there will be a museum about him and his life, as well as a study to hold a retirement party for the legendary footballer Mohammad Al-Shalhoub during the Riyadh Season.