Saudi Arabia's General Entertainment Authority Chairman, Turki Al Sheikh, has released tickets for his debut film, "Cello," which is set to premiere on September 14. The film is based on Al Sheikh's horror novel of the same name and is his first foray into screenwriting and screenplay. American director, Darren Bousman, praised Al Sheikh and expressed his happiness at working with him. The film stars Oscar-winning actor Jeremy Irons, as well as a number of prominent Arab actors, and tells the story of a traditional family going through difficult times that eventually lead to their demise. The film premiered in Riyadh and was highly praised by Bousman, who called it a "fantastic experience."