Director Darien Bosman praised Saudi Arabia's Minister of Entertainment, Turki Al-Sheikh, and expressed his satisfaction with collaborating with him on their new film "Cello." During an interview on the Arab Wood program, Bosman stated that he had the honour of meeting Al-Sheikh and that he was attracted to the fantastic project he had created. The film was presented in a special screening in Riyadh, and Bosman praised the organisation of the event and the talented cast. He also mentioned the tremendous media coverage and the enthusiastic audience who attended the screening. Bosman's favourite moment as a director was the first time the film was screened for the public, where he observed their reactions. "Cello," a horror novel by Turki Al-Sheikh, was published in 2021 and is the first novel by the Saudi minister. The events of the book take place between the Italian city of Cremona and Riyadh and focus on a traditional family undergoing harsh circumstances that lead to destruction.