The press conference for the upcoming boxing match between Ukrainian boxer Oleksandr Usyk and French Cameroonian boxer Francis Xavier N’Gannou is taking place today. The match will be held on October 28th as part of the Riyadh season in Saudi Arabia. Turk Al-Al-Sheikh, chairman of the General Entertainment Authority, is promoting the event through various social media platforms, sharing behind-the-scenes photos with the fighters. He also announced a new promotional poster and a press conference for today to announce more details about the match. Al-Al-Sheikh has also recently organized a number of concerts for top Arab and Egyptian singers. He will make his first foray into the film industry with the horror-thriller Cello, which he wrote and published in 2021. The film was shot between the Czech Republic and Saudi Arabia and stars Hollywood actors alongside Arab artists. It is directed by Darren Lynn Bousman, who helmed some of the horror film Saw series. Cello is set to be released mid-October. Al-Al-Sheikh has had a significant impact on entertainment in Saudi Arabia, having organized concerts for international stars in the country.