Bob Barker, the iconic host of the game show The Price Is Right, has died at the age of 99 due to natural causes. Barker passed away in his home in Hollywood Hills on Saturday. He was known for hosting the game show for 35 years and also for his advocacy for animal rights. Barker's friend and publicist, Roger Neal, announced his passing on behalf of Barker's friend, Nancy Burnet. Burnet stated that she was proud of Barker's work in exposing the cruelty towards animals in the entertainment industry. Barker lived with his non-biological brother Kent Valandra and the children of his brother, Robert Valandra, and Chip Valandra, along with his non-biological niece Vikki Valandra Kelly.