Egyptian film "Marai al-Bareemo" starring Mohamed Henedy has reportedly achieved massive success in Saudi Arabia, having earned more than EGP 36m ($2m) in just two weeks. The film has topped the list of most-watched movies in Saudi cinemas and has received positive feedback from audiences and critics alike. Such earnings in the Saudi market are considered particularly important for artistic works, given the country's vast financial potential. The cinema industry in Egypt is expected to experience a significant boost in the coming years, especially given the Saudi interest in investing in it, paving the way for significant production partnerships between Saudi and Egyptian companies. Many Egyptian artists will make new artistic works with the aim of attracting audiences and increasing revenues. This period comes as the Saudi entertainment market undergoes a clear change in its advertising strategy, having seen several large cinemas announce their readiness to invest in and support the cinema industry. Large theaters and halls have recently reopened after a ban that had lasted for more than 30 years.