Blues musician Clarence Avant, known as the "Godfather of Black Music," has died
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Blues musician Clarence Avant, known as the "Godfather of Black Music," has died

Clarence Avant, the influential music executive known as the "godfather of black music", has died at the age of 92. His death came a few months after the murder of his wife Jacqueline in a robbery at their Beverly Hills home. Avant was instrumental in the development of the African American music industry and is credited with enabling many black artists to escape racism and discrimination. During his career, he founded record label Sussex Records and was involved in the creation of Velloso Records, Tabu Records and revitalising Motown Records. Avant was also known for forming the venture management and production company, Avant Garde Enterprises. He held significant influence in the entertainment, political, and sports world, having secured endorsement deals and breaking discrimination barriers in these sectors. His record of empowering black artists in the music industry is recognised as extraordinary, and his impact can still be seen in today's music industry.



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