Rotana Group for Media and SEDO Business Solutions have signed a cooperative agreement, solidifying their partnership at a ceremony held in Riyadh.

Representing Rotana Group for Media, Mr Nezar bin Hashem Nagro, the CEO of Rotana Advertising Services. In contrast, Dr Awad Bin Ali Alwathiri, the Managing Director, represented SEDO Business Solutions. The agreement aims to enhance integration between the two parties.

SEDO Business Solutions seeks a strong media partner, and they have found it in Rotana Group for Media, known for its broad reach and large fan base in local, Arab, and international markets. Rotana Group for Media is one of the largest media groups in the Arab world, owning 16 satellite channels, Rotana Studios for film and program production, and Rotana Advertising Services.

The group will provide media, advertising, marketing, and consultancy services. SEDO Business Solutions has an impressive customer base of over 45 government entities and has successfully implemented more than 130 government projects in line with the Kingdom's Vision 2030. Their team of over 1,200 young professionals excels in project implementation.

Attending the signing ceremony from Rotana Group were Abdullah Al-Shabanah, CEO of Rotana Channels, Abdullah Al-Mudaifer, media personality and director of Al-Resalah Satellite Channel, and Mohammed Hamoud, Director of Rotana Advertising Services in Saudi Arabia. From SEDO Business Solutions, Dr Fahad Al-Turki, Executive Vice President, and Abdulrahman Al-Jaidi, Vice President for Joint Services, were present. This partnership between Rotana Group for Media and SEDO Business Solutions sets the stage for mutual growth and innovation. Together, they aim to deliver top-quality media services, advertising, marketing solutions, and expert consultancy. Their combined expertise and resources are poised to impact the media landscape.