The television industry is joining forces with the booming gaming industry to create new avenues for content creation and revenue streams. TV operators and streaming networks are under pressure to attract younger viewers, and gaming has already proven to be an effective tool in capturing their attention. Platforms like Twitch and popular games like Fortnite and Roblox are already engaging younger audiences, while YouTube is testing its own online gaming product. To this end, gaming and TV are being integrated to create interactive experiences, with white-label B2B cloud gaming solutions provider Gamestream partnering with video technology provider Netgem to offer gaming services to telecom operators. The video game industry is expected to displace pay TV as the leading consumer entertainment medium by 2027, and gaming offers a competitive advantage in the SVOD landscape. Furthermore, gaming IP is seen as a fruitful source for new content by film and TV studios. As a continuously changing and innovative sector, the television industry is exploring new business models to remain relevant.