By choosing the color purple for their airplanes, the company believes that it symbolizes beauty, grandeur, and elegance in modern designs. Using it as the main color for the visual identity of Saudia Airlines highlights the company's personality and nature of its work and helps to reinforce the idea of vitality, development, and modernity in its performance. It is expected that the eye-catching purple color of Saudia Airlines planes will draw attention to the Kingdom of Saudi Arabia and its rich civilization and culture.