Turki Al-Sheikh, Chairman of the General Authority for Entertainment in Saudi Arabia, continues to promote the "The Toughest Battle" boxing match, which will take place during the Riyadh Season events. The match will be between Ukrainian boxer Oleksandr Usyk and Cameroonian-French boxer Francis Xavier Ngannou on October 28th. Al-Sheikh shared a cartoon video of the anticipated boxing match on his various social media accounts, showing the training sessions of the two boxers and the Saudi audience in the stands with great excitement. Al-Sheikh also shared pictures and videos of himself with Oleksandr Usyk, and a video with famous boxer Mike Tyson, who is expected to attend the match. It is noteworthy that Al-Sheikh recently made his debut in the cinema industry with the horror and thriller film called "Cello", which is based on his novel of the same name. The movie features Hollywood stars and a number of Arab artists in the cast, with Daren Lynn Bousman directing, who previously directed some of the horror movie series "Saw". The film is set to premiere in mid-October.