The artist Assala crossed over two million views with her new album's song "Thumma Ana" which was released on Rotana's YouTube channel. The song's lyrics were written by Moeven Salem, composed by Ahmed Saad, and produced by Rotana. Assala performed at a large youth concert in Riyadh with Ahmed Saad, as part of the "Kingdom Tour" events and the accompanying activities of the World Electronic Sports Cup. These events are expected to bring joy to Saudi Arabia's audience this summer and support the country's tourism movement.